Each year Trinity Health Foundation partners with the Minot Y’s Men and local radio stations to promote Tough Enough to Wear Pink. The proceeds from the sale of the Tough Enough to Wear Pink merchandise provide scholarships for cancer patients to go through the Trinity Health Cancer Exercise Rehab Program located at the Minot Family YMCA.

Additionally, Marketplace Foods holds an annual Power of Pink Cake Auction to support patients enrolled in Trinity Health’s Cancer Exercise Rehabilitation program. Last year, more than 40 teams representing regional businesses and organizations participated in the Cake Auction.

Launched in 2007, the Cancer Exercise Rehab Program provides clinical exercise and conditioning for cancer patients and survivors to help them gain strength and resilience. “The primary goals consist of helping individuals build muscle mass, muscle strength and endurance, cardio-respiratory capacity, flexibility, and improving functional ability,” said Russell Gust, MS, CSCS, manager of Trinity’s Exercise Physiology Department. “Secondary goals include reducing the severity of therapy side effects, preventing unwanted weight changes, and improving quality of sleep, energy levels, mood, body image, and self-esteem.” More than 500 patients have benefited from this program to date.

“I feel the program has made me stronger. I also have much more energy since I started.”

JoNell Gibson
Program Participant